ASA Selection

Simple Things Are Beautiful. A Unique Mark Across All Product Lines By ASA SELECTION.

The success recipe for ASA Selection has been from the start, a concentration on a consequent philosophy of “clear shapes and colours“. Unconventional and straightforward, feeling for trends and the spirit of the time, that’s how the collections are a distinctive mark and enjoy an excellent reputation. The ASA Selection collections stand for a modern design. For authentic products in the living worlds kitchen, set table and home. A unique mark across all product lines is the consequently simple ASA SELECTION shape language.


In 1976 the designer Yvonne Schubkegel had founded ASA SELECTION as a sales company for ceramic living accessories in Höhr-Grenzhausen, Germany. Today it belongs to the major enterprises in this sector. With its repeatedly new innovations, the company covers markets worldwide and is represented in more than 80 countries, partly with its own selling agencies.

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