Lilly Pulitzer is a lifestyle. A frame of mind, where the door’s always open and the clothing’s always designed sunny side up.
Lilly Pulitzer speaks to generations of rule-breaking sun-followers who celebrate the spontaneous bohemian spirit of Lilly Pulitzer. The company’s effortless fashions are truly born from an original. It all happened by accident, when in 1959-ish Lilly (McKim) Pulitzer—a stylish Palm Beach hostess and socialite whose husband Peter Pulitzer owned several Florida citrus groves—needed a project of her own. With Peter’s produce, she opened a juice stand on Via Mizner, just off Worth Avenue in Palm Beach. Lilly Pulitzer’s business was a hit, but squeezing oranges, lemons, limes, and pink grapefruit made a mess of her clothes. Realizing that she needed a juice stand uniform, Lilly asked her dressmaker to design a dress that would camouflage the stains. The result? A comfortable sleeveless shift dress made of bright, colorful printed cotton in pink, green, yellow and orange. Although her customers liked Lilly’s juice, they loved her shift dresses. Soon Lilly was selling more shift dresses than juice, so she decided to stop squeezing and focus on designing and selling her “Lillys.” Lilly Pulitzer became a fashion sensation and a creator of authentic American resort wear as we know it. The brand is now more popular than ever and continues to create authentic printed styles straight from the in-house print design studio.
Represent the resort lifestyle for all women
For generations, Lilly Pulitzer has come to represent the resort lifestyle for women of all ages, stages and sunny destinations. From Palm Beach to Nantucket , Naples to Kiawah Island, Key West to the Hamptons, Lilly Pulitzer is for you if your go-to mood is happy, colorful and free.
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